Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review. The featured article is titled “Speedwriting 101” [‘The Total Package’ Week in Review]


Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review.

‘The Total Package’ Week in Review

Monday 3/9/09: Speedwriting 101

In Monday’s issue of The Total Package, Clayton looks at how the dawn of the Internet Age changed the business of copywriting forever … and shares six of his personal tricks for writing strong copy in a fraction of the time it used to take …

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Tuesday, 3/10/09: The Case of the Disappearing Copywriter

On Tuesday, Michael Masterson shared the story of an intriguing letter he received … from Brice, a copywriter he’d once met but hadn’t heard from in years.

Now, this copywriter, who had vanished from sight, is making his way along the path of redemption. And Michael brings you along for the ride, showing you how you can learn from what Brice is doing right — and wrong …

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Wednesday, 3/11/09: A Simple Recipe for Success

In Wednesday’s issue, Daniel Levis takes a hard look at the real root cause of the current economic meltdown … then follows up by offering his own solution. And boy, did he strike a nerve! Almost immediately, the comments came pouring in.

This is one issue by Daniel you won’t want to miss. But fair warning — you might want to keep your blood pressure medication within easy reach!

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Thursday, 3/12/09: Great Moments In Advertising, Part 4 — USP or OOPS?

Thursday, we featured the fourth installment in Clayton’s popular series. And this time, the big guy leads you on a guided tour of how Rosser Reeves revolutionized ad copy with his Unique Selling Proposition … and how he used it to put his man in the White House.

Plus, Clayton shares with you:

* Four reasons why Reeve’s USP approach may fail direct marketers
* Four unorthodox ways you can break the sacred rules and make USPs work for you
* Plus, much more!

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Friday, 3/13/09: Why Not Go Postal?

For many people, Friday the 13th is a harbinger of bad luck. Who knows — maybe they’re right. Troy White’s certainly had a devil of a week. In fact, he’s almost ready to throw his computer out the window and go postal.

And you know what?

Troy also makes a pretty strong case as to why you might want to do the same!

Get the full story in yesterday’s issue of The Total Package — and feel free to leave a comment to chime in with your two cents’ worth!

Read more …

About Clayton Makepeace and ‘The Total Package’

Clayton has spent the last 37 years creating direct mail, Internet and print promotions that have sold well over $1 billion-worth of nutritional supplements as well as books and newsletters on personal finance, investment and health.

Plus, as a direct marketing consultant, he’s helped four major direct marketing firms at least quadruple sales and profits to well over $100 million per year each.

As a direct response copywriter, Clayton creates many red-hot direct mail controls that profitably mailed up to 90 million pieces each … web-based customer acquisition campaigns that produce profits of up to 445% … and customer file campaigns that spin off as much as $1 million per week.

According to best-selling marketing author Robert W. Bly and the American Writers and Artists Institute, Clayton is America’s highest-paid marketing coach and copywriter, with royalty income of up to $3 million per year since 1997.

And as a mentor, Clayton has helped six young copywriters to six- and seven-figure incomes … currently mentoring a half-dozen more through Response Ink, his direct response marketing agency … and is committed to helping the next generation of direct response business owners, marketing pros, copywriters and designers accelerate their careers through The Total Package.

You’ll find Clayton’s highly anticipated article published every Monday in The Total Package. And, if you’re worried about missing out on Clayton’s passed issues, we’ve got you covered. You’ll find the Best of The Total Package published every Thursday.

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint the latest issue of The Total Package’ week in review.