‘Turning Research into Gold’ – ‘The Total Package’ Week in Review

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review. The featured article is titled “Turning Research into Gold”. [‘The Total Package’ Week in Review]

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review.

‘The Total Package’ Week in Review

Monday 11/24/08: Turning Research into Gold

Research, it’s one of the most hated and weakest links for most copywriters the world over.

Yet, the fact is, the success of your direct mail piece, print ad, and online sales page are all determined to a tremendous extent by the quality of the research you do before you write a single word.

Read Clayton’s post to discover three quick research tips for getting the jump on your competition.

PLUS … Clayton shows you a live example of how he takes raw research data and turns it into pure gold!

Read more …

Tuesday 11/25/08: Acquiring Customers – Creating Your Strategy

Customers … they’re the lifeblood of every business. It’s why every entrepreneur spends so much time trying to get more of them.

Our good friend Michael Masterson reveals a simple system for discovering your “Optimum Strategy for Acquiring New Customers” and implementing it into your business for maximum results and profits.

Read more …

Wednesday 11/26/08: A lesson in “supernatural” marketing

Two people get downsized from their job. One is filled with despair, hopelessness and fear of the future. He does not see the opportunities for advancement.

The other sees it as an opportunity to find a better way to make a living.

Both get what they look for.

Is this the “secret” or some other “supernatural” force at work?

Find out as Daniel Levis explores the inner workings of the human mind and reveals a very interesting, and unusual marketing lesson born out of the Nazi death camp of Auschwitz during WWII.

Read more …

Thursday 11/27/08: 8 Ways to Uncover Your Prospects Dominant Emotion

Happy … sad … excited … angry … frustrated … these are just a tiny handful of the emotions that your prospects are feeling right now.

And if you want to ratchet up your response, you’ll need to understand how they’re feeling, and you’ll need to know how to tap into those feelings to get your prospects on your side.

Which brings us to one of the most common questions Clayton gets asked about dominant emotion copywriting …

“How do you KNOW what your prospects are feeling?”

Clayton reveals eight power-packed techniques that he uses to understand his prospects feelings so that you stand a better chance of hitting that grand-slam for your clients.

Read more …

Friday 11/21/08: For The Love of Lobsters

If you thought Troy White’s issue in The Total Package was a bit wacky last week … you ain’t seen nuthin’ yet!

Troy White continues his tall tale of entrepreneurial success from the lobster-infested waters of Maine.

Read more …

About Clayton Makepeace and ‘The Total Package’

Clayton has spent the last 37 years creating direct mail, Internet and print promotions that have sold well over $1 billion-worth of nutritional supplements as well as books and newsletters on personal finance, investment and health.

Plus, as a direct marketing consultant, he’s helped four major direct marketing firms at least quadruple sales and profits to well over $100 million per year each.

As a direct response copywriter, Clayton creates many red-hot direct mail controls that profitably mailed up to 90 million pieces each … web-based customer acquisition campaigns that produce profits of up to 445% … and customer file campaigns that spin off as much as $1 million per week.

According to best-selling marketing author Robert W. Bly and the American Writers and Artists Institute, Clayton is America’s highest-paid marketing coach and copywriter, with royalty income of up to $3 million per year since 1997.

And as a mentor, Clayton has helped six young copywriters to six- and seven-figure incomes … currently mentoring a half-dozen more through Response Ink, his direct response marketing agency … and is committed to helping the next generation of direct response business owners, marketing pros, copywriters and designers accelerate their careers through The Total Package.

You’ll find Clayton’s highly anticipated article published every Monday in The Total Package. And, if you’re worried about missing out on Clayton’s passed issues, we’ve got you covered. You’ll find the Best of The Total Package published every Thursday.

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint the latest issue of The Total Package’ week in review.