John Delavera’s latest issue of ‘TurboZine’ has been released. The featured article is titled “Remember to Water Your Money Tree” [TurboZine]


John Delavera’s latest issue of ‘TurboZine’ has been released.

Remember to Water Your Money Tree

I sent a message to a good friend of mine and wrote this:

“The key is the Communication with your people.”

But it seems that 1 message was not enough; I still have things to say and hopefully influence your mind with what I want to say here.
I have a friend who sells life insurances. They say that if you sell insurances once then you can never stop the habit of selling.

I think this is true.
It’s true with Internet Marketing too.

When you sell 1 product then everything you will do and say will have a REFERENCE to a product or service that can be sold – thus bring you money, either in the form of the sales or as commissions.

So that friend who was selling life insurances used to use a reference to what he was selling to everything he was talking about… I mean… that was either the starting point or the epilogue of his talking.

For example:

He started talking about the weekend, how he spent his time, where did he go, whom did he meet… etc.. and then in the end he was adding: “So… about that life insurance we’d been talking about…”

When I was telling him I was not ready, he was saying: “Sure, of course, no problem… So… here is what happened on Sunday…”

When he finished talking about what happened on Sunday, I was sure what would come next…

His epilogue: “By the way… did I tell you about the high interest you get with that life insurance?”

And then again when my answer was the same “Yes you did it, but I am not interest to this right now…” he would reply again using the same answer “Sure, of course, no problem…” and after a silence of 5 seconds he would recall something from the past… a story about something we experienced together or something about someone we both knew… And then again… when he finished that reference, he would add the same epilogue by using a new twist again:

“I know you are not interested to that life insurance for now, but could you think of someone you could suggest me too?”

When ever I was going to meet him, I knew that the scenario above would be repeated.

He never missed a name day or a Holliday without sending a card or calling to pass his wishes to me and to the family….

For the records I finally bought a plan, not a life insurance though, but another alternative plan – he was happy to analyze to me every plan he could offer…

About a month ago I received a letter from his company saying that he has been the chief operator now for a big branch of that company…

That was not a surprise.
He was born to be a seller indeed.

He knew how to water his money tree…

If you think about my friend, you will see that he could become a great Internet Marketer…

As I mentioned in the beginning, COMMUNICATION is the key.

I know that others say to send traffic through Adwords to some pages using some good keywords, and that this is the Holy Grail of Internet Marketing… Buying traffic for $5 and get $10 in return…

But to tell you the truth…

I believe that that kind of marketing should not be your main target.

It’s JUST ONE of the ways you can water your money tree…

But not the CRUCIAL one…

I know that I may miss (?) the boat when others make a fortune by utilizing keywords, Adwords and other PPC engines…

But my vision has been a different one.

I really believe in the power of communicating with people.

So… some times I ask myself if I do what my friend – the life insurances’ seller – was doing.

For example… while I am telling you this story of my friend, I can add a reference to www.turbomembership.com just to have you clicking on that link, see what is offered there and thus generate a sale…

See? I did it.

I can tell you another example with someone I watch on the TV.
He sells books.

He is a good talker indeed.
And he knows how to water his money tree…

He can start talking about the ethics in society and also about the lack of great minds today, just to conclude:

“So get this package of 10 books for $10 dollars only… Only for today…”
He then can talk about one of the subject of the books, give some references to what is happening to society today, just to conclude “OK… only for today… I have these amazing books that need to sell out today!”

Can you see the pattern here?

If yes, then try to “translate” what marketers tell you through that angle… through that prism…

You will see many “life insurances’ sellers….”

You will see that almost every marketer waters his/her money tree while TALKING to you… They may talk about their kids… or about their amazing house… or about the great ride they had with their Porsche… or about the great chat they had on politics with a friend… or about anything related to anything else than their product…

…just to conclude:

“And do not forget… here is a firesale for $10 dollars only…”

Can you see the pattern here?

So, yes, Communication is the key and that is a very good key that will allow you water your money tree.
The difference between that kind of communication and the communication I have been trying to establish with my turbo audience is this:

I always try to explain what is underneath.
There is a huge difference.

I may tell you some great stories, like the ones mentioned today, but when I am “selling” www.turbomembership.com I am TELLING that to you…

I water my money tree and I am telling that to you.

Can you see the difference?

I do not …whistle with an apathy trying to “pass” the selling message without wanting to reveal my wish for a sale.

Can you see the difference?

But even if you cannot do what I do, then you can just use the way my friend was using…

Water your money tree while talking to people…

Just tell the story of your life… just tell to your people what happened to you… yesterday, the day before… tell them about your feelings… how did you feel when THAT happened… etc.. And then when you are done, pass your selling message…

Water your money tree…

It’s simple.
Just tell your story.

And then talk about what you offer.
Some people may think you are like my friend, the life insurance’s seller.

But that’s OK.
Do you know why?

Because at least YOU TELL something to your people… while watering your money tree… Other marketers just send the selling message… ONLY. Other marketers copy and paste the promotional “email messages” they get from the vendor and send them to their lists…

At least you tell them how did you spend your day… and at the same time you are watering your money tree…

As said, even Gurus do what my friend, the life insurances’ seller does.
Lastly, I’d like to remind to you here that money is not the target. I have repeated that many times, so hopefully I have distinguished myself from sellers of life insurances.. ☺

Money is the water your money tree needs in order to allow you to reach your financial freedom. Money is the gas you need for riding towards your Big Land. And when you reached that land, money is the gas you need for your next destination ““ it’s the water you need to water your next money tree. Also, money is the fuel you need to operate your online empire… and offer more to your people.

Your people afford your dreams and sponsor your actions.

You in turn need to translate that support to the delivering of great products and services back to them.

And the circle goes on.

Water your money tree… allow your tree to generate money… and then give back to your people what ever you can as a thank you message to them… and keep it going that way.

Now you know why BEFORE a big event, like the one coming on May 17 ☺ I release VARIOUS other smaller events, various “out of the blue” offers, deals, promotions for third parties’ events, etc…

I water my money tree…

Your support allows me to eventually give you more and do that continuously – for years…

Thanks for being there.

John Delavera

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Some words from John Delavera………………………………………………………………………………2
@ 11 months… No Turbozine…………………………………………………………………………………2
@ My comments for my Silence exactly 12 months ago………………………………………………..2
@ Keeping a Diary is a GREAT thing to do………………………………………………………………..4
@ Smoking Copy ““ The Best of Me………………………………………………………………………….4
@ John In Amazon? One day………………………………………………………………………………….5
@ ContePass.com……………………………………………………………………………………………….6
@ Mastering Camtasia and Sony Vegas Studio…………………………………………………………..7
@ TurboMassMedia.com……………………………………………………………………………………..10
@ Socializing John??………………………………………………………………………………………….10
@ “Re-Discovering” Facebook……………………………………………………………………………….11
@ Are you my Fan?…………………………………………………………………………………………..13
@ I need to get your VIDEO testimonial…………………………………………………………………..13
@ Did I mention anything about “My Method?”…………………………………………………………..14
Article: “Remember to Water Your Money Tree” By John Delavera………………………………….15
Keep TurboZine FREE!…………………………………………………………………………………………20
Last words from John…………………………………………………………………………………………..21

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Last words from John

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