ClickBank has released the latest issue of ‘ClickBank Communications’. The ‘Expert Article’ feature is titled “Making Sure Your Product is Approved by Melissa Meck”. [ClickBank Newsletter]


ClickBank has released the latest issue of ‘ClickBank Communications’.

ClickBank Communications

News of Note

Letter from the VP of Business Development

Exciting things are happening at ClickBank! This spring we are launching Platform Globalization – a new ClickBank initiative that allows the sale of products in languages other than English, and for customers buying products, to do so in currencies other than U.S. dollars. Platform Globalization is a major step for ClickBank, which has until now been focused almost exclusively on products created in the English language, and denominated in U.S. dollars.

Why is this a big deal? When we look at both where our sales originate, and where our publishers and affiliates are located, we find that publishers and affiliates that live outside North America are selling more products in North America than in their own countries. Obviously, this is because the ClickBank order form is currently available only in English and the only currency we accept is the U.S. dollar. Wouldn’t it be exciting if, in addition to selling in North America, we provided the opportunity to sell and promote products in languages other than English and currencies other than the U.S. dollar?

When we examine which language groups represent the largest users of the Internet, Spanish, German, and French stand out as the next largest language groups after English. The included chart shows Internet users by language, and as you can see, Spanish, German, and French (along with English) serve over 50% of the world’s Internet users or 585 million people. That’s almost twice the population of the U.S.

While the case for expanding the ClickBank network to other languages and other currencies seems clear, we are proceeding in a phased manner to be safe. The first phase, rolling out later this month, introduces Spanish language capabilities and currency conversion. Spanish language capabilities allow interaction between the customer and ClickBank to be “localized” in Spanish, including offering a Spanish language order form and customer service support. We will also add a currency converter to the order form that will allow the customer to see what the product will cost in his or her own currency, while still settling the transaction in U.S. dollars. The next phase will involve extending this to full foreign currency acceptance of select currencies, like the Pound Sterling and the Euro, while launching German and French language capabilities.

Preliminary conversations with our larger publishers suggest that many of them either already have their products localized in other languages, or have active plans to do so in the near future. So, we expect to launch Spanish with a few well qualified products ready to go and a first-rate group of affiliates to promote them. Of course, participation in ClickBank’s Platform Globalization initiative is open to all publishers and affiliates.

Now is the time to secure an early mover advantage by either creating a Spanish version of your product or by choosing a Spanish product to promote!

Be sure to monitor your ClickBank “Account Home” page for more information about the release of the first phase of Platform Globalization. If you would like information on translation and localization resources, send an email to bus.dev@clickbank.com with “Spanish Language” in the subject line.

Dush Ramachandran

Expert Article

This month’s article is written by an in-house expert. Who better to provide the key tips to ensuring your product is approved than one of ClickBank’s senior security representatives, Melissa Meck?

Making Sure Your Product is Approved

by Melissa Meck

Do you have a digital product that you’re interested in offering through ClickBank? Here are some tips on how to make certain your product is approved as quickly as possible!

Tip 1: Ensure Your Product is Within Our Guidelines

Make sure you review and apply the information found on our getting started page. This page provides information on our forbidden activity policies, product requirements, and how to get your product ready for approval before you submit it to ClickBank’s Review Team.

Tip 2: Make Certain Customers Know How to Contact You

Be sure to provide your contact information on your Publisher’s Pitch Page URL. This could be in the form of an e-mail address, phone number, mailing address, or a “contact us,” page. In addition, you must display your contact information on your Thank You Page as well. Display your email address so that you can provide technical support if the customer has questions about the product they purchased. Do not simply make a clickable email image or button. You must actually display your email address visibly so that the customer can see it.

Tip 3: Ensure Your Refund Policy Meets Our Guidelines

If you choose to include a refund policy on your site, please make sure your stated policy is in full compliance with that of ClickBank.com. Your policy should give customers the opportunity to request a refund at any time within 8 weeks (56 days) of purchase. Your refund policy cannot be shorter or longer than our 8 week/56 day time period, and you cannot set conditions that customers must meet in order to receive a refund.

Tip 4: Remind Customers that ClickBank is the Merchant

Remind customers on your Thank You Page that their purchase was processed by ClickBank by adding this statement, “Your billing statement will show a charge from CLKBANK*COM.” Reminding customers what their credit card statement will say can help reduce your refund and chargeback rate.

By following these simple tips, you can steer clear of the most common mistakes made when products are submitted to ClickBank for review. Avoid them and ensure your digital product will be up, running, and ready for affiliates to promote ASAP!

Did You Know?

Following FTC Guidelines

When you sign up for a ClickBank account, one of the terms of our Client Contract to which you agree, requires that all of your promotions (as a publisher and as an affiliate) will be fully compliant with U.S. Federal Trade Commission regulations.

The FTC has a booklet on their policy, entitled Dot Com Disclosures.

We highly recommend that you read the booklet in its entirety on a regular basis, at least once a quarter. Even if you feel you are following all of their rules, it is best to reference the book regularly as new issues arise almost as fast as technology develops.

If you have any questions, please contact us via this form.

Tech Corner

Language & Currency Features

Later this month, ClickBank plans to launch both Spanish language capabilities and a currency converter on the order form.

Read “News of Note” above and be sure to monitor your ClickBank “Account Home” page for more information about these upcoming enhancements.

Tools & Tips

This month’s tip is for beginner publishers. Check future issues for tips aimed at affiliates.

Establishing a Clear and Concise Marketplace Title and Description
ClickBank has over 100,000 active affiliates that are skilled at driving traffic to your digital products and services. Learn how to leverage these affiliates and you can watch your sales multiply.

To entice affiliates to market your product one of the key steps is establishing a Marketplace title and description. By using a clear and concise title and description potential affiliates will know exactly what your product is and what types of customers might be interested.

For examples of effective Marketplace Titles and Descriptions refer to the top listings in each category of the Marketplace.

To set or change your Marketplace Title and Description log in to your ClickBank account, click on the “Account Settings” tab, and then click on “My Site.” In the box with your product and site information there are fields for both “Marketplace Title” and “Marketplace Description.” Enter your desired title and description in these fields. Be sure to save your changes when you are finished.

Feedback Loop

What do you think about the ClickBank Newsletter? What would you like to see covered in future issues?

Email general feedback or story ideas to: commfeedback [AT] clickbank [DOT] com

About Clickbank

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*IMNewswatch would like to thank ClickBank for granting permission to reprint the latest ClickBank Newsletter.