The latest Aweber Blog post is titled “Live Seminar: Split Testing Emails and Web Forms”. [Blog]


Aweber latest blog post:

Live Seminar: Split Testing Emails and Web Forms

Sometimes when we work on our email newsletters, we’re distracted from actually writing content by the endless possibilities our imaginations present.

We wonder things like if one call to action might promote more clicks than another, or if a message with subject A might get more opens than one with subject B.

Well, what they say is true: you’ll never know until you try. And yet, split testing – the best way to experiment and obtain information that helps us to optimize our campaigns – is an underutilized tool in email marketing, especially by those relatively new to email marketing.

Live Seminar: Split Testing Emails and Web Forms

Aweber Blog

Located in Newtown, PA AWeber Communications develops and manages online opt-in email newsletters, follow-up automation, and email deliverability services for small business customers around the world. Customers access our website 24/7 to manage and send their newsletters to recipients who have specifically opted in on their website to receive that information. AWeber’s founder, Tom Kulzer, believes very strongly in ethical opt-in email marketing and has developed strong policies and procedures to prevent abuse.