Bob Bly’s latest blog post is titled “Are Your Clients Ignorant and Arrogant?”. [Blog]


Bob Bly’s latest blog post:

Are Your Clients Ignorant and Arrogant?

Bob says, “A client who is ignorant but not arrogant doesn’t know anything about advertising, cheerfully admits it, and defers to your superior knowledge and expertise.

A client who is arrogant but not ignorant is one who knows at least as much about advertising as you do, and more than you do about their product and market”.

Are Your Clients Ignorant and Arrogant?…

Bob Bly’s Blog