‘Ad agencies must evolve or die’ – OPA Intelligence Report

The latest issue of Online Publishers Association intelligence report has been released. The featured research is titled “Ad agencies must evolve or die”. [OPA Intelligence Report]

The latest issue of Online Publishers Association intelligence report has been released.

‘OPA Intelligence Report’ Contents

NEWS:

– News Corp. the white knight for Yahoo?

– Google eyes mobile space without spectrum

– AOL plans breakup, inks IAC content deal

– Slow going for social networking ads

RESEARCH

– Forrester: Ad agencies must evolve or die

– Nielsen: Magazine sites gain in traffic.

Online Publishers Association