‘Perception is everything: Don’t under-price your products’ – ‘Marketing Experiments’

Peg Davis’ latest ‘Marketing Experiments’ blog post is titled “Perception is everything: Don’t under-price your products”. [Blog]

Peg Davis’ latest ‘Marketing Experiments’ blog post:

Perception is everything: Don’t under-price your products

Peg Davis says, “There was a TV ad that ran years ago. Though the product being flogged has been lost in the sands of time (the sands in my mind, anyway), the tag line was “Always buy the best and you’ll never be disappointed.”

Research published last month in Proceedings of the National Academy of Sciences certainly backs up the premise that if you think it’s expensive, it certainly tastes better”.

Perception is everything: Don’t under-price your products…

Marketing Experiments Blog