The latest Aweber Blog post is titled “How to Integrate Google Analytics with AWeber”. [Blog]


The latest Aweber Blog post RSS feed is reprinted here.

How to Integrate Google Analytics with AWeber

Last week I published an article discussing the bounce rate metric in a web analytics application and how it can help a website owner make constructive decisions that improve their website and email marketing campaigns.

Studying the bounce rate requires only that you have some type of web analytics package running on your site. But if we want discuss most other metrics, we need a way to tie email and web analytics a bit closer together, and this was pointed out in the comments of my last post by a few thoughtful readers.

We hear you, and fortunately it’s not such a difficult thing to do, so we put together a short set of instructions on how to tie in an email marketing campaign with Google Analytics.

How to Integrate Google Analytics with AWeber…

Aweber Blog

Located in Newtown, PA AWeber Communications develops and manages online opt-in email newsletters, follow-up automation, and email deliverability services for small business customers around the world. Customers access our website 24/7 to manage and send their newsletters to recipients who have specifically opted in on their website to receive that information. AWeber’s founder, Tom Kulzer, believes very strongly in ethical opt-in email marketing and has developed strong policies and procedures to prevent abuse.