Diane Clarkson, Analyst, JupiterResearch, has released a vision report entitled “US Online Travel Search Marketing Executive Survey, 2007”.


Diane Clarkson, Analyst, JupiterResearch, has released a vision report entitled “US Online Travel Search Marketing Executive Survey, 2007”.

Diane says, “Travel marketers are facing increasing competition and costs in their efforts to deploy search marketing. They must ensure that objectives, strategies, and metrics are aligned to maximize results.”

JupiterResearch Report – Key Questions

Key questions the “US Online Travel Search Marketing Executive Survey, 2007” report answers include:

– ‘How does the travel industry compare with other industries in terms of search marketing sophistication, agency use, and spending?

– To what extent are the online travel industry’s search marketing objectives and metrics aligned?

– What can search engines do to assist travel marketers in achieving marketing and advertising goals?’.

Report Price: $750.00

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JupiterResearch Report: US Online Travel Search Marketing Executive Survey, 2007

About JupiterResearch

JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business. [source]