Joost has announces advertising launch partnerships with 32 companies in the United States and Europe.


Joost has announces advertising launch partnerships with 32 companies in the United States and Europe.

Joost has signed ad launch partnerships with the following companies.

Global Partnerships

The Coca-Cola Company, HP, Intel, Nike

Partnerships in the United States

Electronic Arts; Esurance; Garnier Fructis; Kraft; Lionsgate; Microsoft Corp.; Motorola Inc.; Nestle Purina PetCare; Procter & Gamble; Procter & Gamble (Hugo Boss Fragrances); Sony Electronics, Inc.; Taco Bell Corp.; United Airlines; US Army; Visa; and the Wm. Wrigley Jr. Company (Orbit®, Extra®, and Eclipse®)

Partnerships in the Europe

General Motors Europe with Opel and Vauxhall brands; IBM; L’Oreal Paris; Nokia Nseries; Unilever’s Magnum Ice Creams; Virgin Money; Vodafone; and Warner Bros.

Joost is working with 20 media and brand agencies for developing advertising campaigns for its clients.

Joost will also measure:

– user consumption habits and advertising efficacy

– ad awareness

– receptivity

– engagement

– brand enhancement

– intent-to-purchase, for its ad launch partners.

Post Related Link

Joost Press Release

About Joost

Joost provides a new way of watching TV that combines the best of full-screen television entertainment with online interactive and community benefits to bring an unprecedented selection of video content to viewers anytime, anywhere. Joost is based on a state-of-the-art, secure, peer-to-peer streaming technology. [source]