Netscape, WordPress and Answers.com have joined Quantcast’s free Quantified Publisher program. The companies will benefit from third-party audience ratings, according to Quantcast.


Netscape, WordPress and Answers.com have joined Quantcast’s free Quantified Publisher program. The companies will benefit from third-party audience ratings, according to Quantcast.

Quantcast provides Internet measurement with the Quantified Publisher program. The Quantcast program measures website audiences directly instead of panel-based samples alone, according to Quantcast.

The Quantified Publisher program enables web publisher to participate through a measurement pixel.

The following companies have participated in the Quantified Publisher program:

* Fox.com

* Facebook.com

* Answers.com

* Indianapolis Colts (colts.com)

* TheNation.com

* MIT Technology Review (www.technologyreview.com)

* Gawker.com

* The USC DailyTrojan.com

* Weather Underground (WUnderground.com)

* The HuffingtonPost.com

* deviantART.com

* CollegeHumor.com

* Techdirt.com

* Nerve.com

* Apartmentratings.com

* SmugMug.com.

Konrad Feldman, Co-Founder and CEO, Quantcast, said: “As the IAB recognizes, panel-based research has passed the breaking point for sizing Internet audiences. The Quantified Publisher program is the first ratings service to use direct measurement and we’re delighted to have popular and significant destinations such as Netscape, WordPress and Answers.com as early program members”. [source]

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About Google

Quantcastis dedicated to creating transparency in the online advertising marketplace. The Quantcast service analyzes billions of Internet visits each month to produce comprehensive traffic, demographic and lifestyle profiles of website audiences. Quantcast currently provides data for over 20 million websites. [source]