Dim Vasen’s latest article is titled “SEO Tip – Instantly Improve AdSense Relevancy”. [Article Reprint]


Dim Vasen’s latest article is reprinted here.

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SEO Tip – Instantly Improve AdSense Relevancy

It is really annoying when your targeted traffic is not giving nice clicks on the AdSense boxes and your CTR is below impossible. But the problem can be not that difficult, because…

You Can Be Suffering from Irrelevancy of AdSenses!

Before I explain what exactly I mean by “irrelevancy of AdSenses” (and how to solve this problem), I want to show you how I learnt this lesson from my real experience.

Real Case Study:

A while ago I published an article on one of my sites. This article was about tips to choose website hosting and the draft title of the article was pretty clear “Choosing Hosting – Behind the Curtain Tips”.

So I published this article as a separate page on my web site. The title of the article was added into the meta title of this page, into the URL of this page and article summary was serving as a meta description of this page (it’s important to mention that in the description the phrase ‘website hosting’ was clearly mentioned in the text).

I published the article and checked my page and saw that Google served AdSenses about… curtains.

Google AdSense algorithm ignored ‘hosting’ and ‘website hosting’, focused on ‘curtain’ in the title, URL and description and decided that my page is about curtains. Google even ignored the body of the article which was purely about website hosting and its neighbor topics – cron jobs, mySQL, permissions on files, etc.

After I refined the title, URL and description (without making any changes into the body of the article) – and AdSenses instantly became targeted, about website hosting. This means that…

Google Checks Only Page Title, Description and URL When Picking the Topic of AdSenses!

And this is very interesting info, because I was surprised that Google doesn’t care about all content on the page. Simple meta data and maybe keywords in URL is enough for Google AdSense algo to choose the topic of its ads for your pages.

Now you see that it is very easy for you to refine the relevancy of AdSenses on all your pages. Just make sure that titles, descriptions and URLs have necessary keywords inside, and Google is satisfied.

NOTE: But, don’t mess up Google’s AdSense algo with Google’s general algo for ranking sites in its search engine results. These algorithms are different. And if for picking the AdSenses Google is not checking most of the content on your page, the ‘big’ algo will make sure that your page content is relevant to the page title and description.

SEO Marketing Tips

*IMNewswatch would like to thank Dim Vasen for granting permission to reprint the latest article.

*This news post was submitted by Dim Vasen.