DoubleClick has launched its new brand initiative with a new logo and brand colors. DoubleClick has also launched a new micro site to introduce the new brand.


DoubleClick has launched its new brand initiative with a new logo and brand colors. DoubleClick has also launched a new micro site to introduce the new brand.

DoubleClick’s new micro site features videos of industry experts talking about the digital advertising industry.

DoubleClick is going to release new branding in stages during 2007.

In later 2007, DoubleClick is going to launch a new corporate Web site and an advertising campaign.

Marianne Caponnetto, DoubleClick’s Chief Sales and Marketing Officer, said: “Our new branding is a powerful expression of DoubleClick’s position at the center of digital marketing, serving the world’s leading buyers and sellers of digital media”. [source]

DoubleClick’s “Nerve Center of Digital Marketing” campaign is available at http://www.doubleclick.com/nervecenter.

Post Related Link

DoubleClick Press Release

About DoubleClick

DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Its focus on innovation, reliability and insight enables clients to improve productivity and results. [source]