78% of the email users add trusted email marketers to their address books, according to a survey of 400 email users by Epsilon.


78% of the email users add trusted email marketers to their address books, according to a survey of 400 email users by Epsilon.

Epsilon Survey Findings

Key findings of the Epsilon survey include:

– 84% reported having clicked-through from relevant email offers

– 73% made an online purchase as the result of receiving a relevant email offer

– 86% made an in-store purchase as the result of receiving a relevant email offer

– 51% clicked “forward to a friend” links in marketing email

– 38% have never seen “forward to a friend” links.

Post Related Link

Epsilon Press Release

About Epsilon

Epsilon is a leading provider of multi-channel, data-driven marketing technologies and services. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships. [source]