The latest Inside AdWords Blog post is titled “AdWords Optimization Tips: Part 2 – Assessing Your Website and Goals”. [Blog]


The latest Inside AdWords Blog post is titled “AdWords Optimization Tips: Part 2 – Assessing Your Website and Goals”.

Feng, Inside AdWords crew, says, “Two weeks ago, Stephanie L. from the Optimization team outlined the four topics of optimization that she would cover in our “AdWords Optimization Tips” series: Assessment, Structure, Keywords, and Ad Text. In the first half of Assessment, she encouraged advertisers to assess their industry and audience before beginning an optimization. Today, she will discuss the second half of Assessment — different ways you can evaluate your website and identify your goals as you begin to optimize your campaign”. Read the complete Post…

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