Piper Jaffray has released a report entitled “The User Revolution”. According to Piper Jaffray, the global advertising revenue will reach $8.11 billion by 2011. Internet is growing as the principal medium for Communitainment – community, communication and entertainment, according to the report. [Advertising Revenue Prediction]


Piper Jaffray has released a report entitled “The User Revolution”.

Advertising Revenue to Reach $8.11 Billion by 2011

Internet Medium of Communitainment – Community, Communication & Entertainment

According to Piper Jaffray, the global advertising revenue will reach $8.11 billion by 2011.

“There are 12 key themes discussed in “The User Revolution” report:

1. Global online advertising revenue to reach $81.1 billion by 2011.

2. Communitainment: Internet has increasingly become a principal medium for community, communication and entertainment — three areas that have collided and are impacting each other’s growth — generating a new type of activity: communitainment. Communitainment is taking time away from other, traditional, types of content consumption on the Internet” Read the complete press release…

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