The Interactive Advertising Bureau, the trade association for the Interactive advertising industry, has opened its office in Washington, D.C. The IAB has also announced the appointment of Mike Zaneis as Vice President of Public Policy, a new position in the organization.


The Interactive Advertising Bureau, the trade association for the Interactive advertising industry, has opened its office in Washington, D.C.

The Washington, D.C. office will oversee regulatory matters, legislative affairs, and public policy initiatives that affect the Interactive advertising industry, according to IAB.

The IAB has also announced the appointment of Mike Zaneis as Vice President of Public Policy, a new position in the organization.

The IAB’s Washington Office is located at 575 7th St. N.W., within the historic Terrell Place Building.

Randall Rothenberg, President and CEO, Interactive Advertising Bureau, said: “The Interactive media industry is committed to striking the right balance between consumer protection and a consumer’s free online access to information and entertainment. The opening of an IAB Public Policy office in DC allows us to be front and center on all legislative and regulatory issues as we continue to build a world-class medium that has the highest level of transparency and accountability”. [source]

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IAB Press Release

About The IAB

Founded in 1996, the Interactive Advertising Bureau represents over 250 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States.