The US online dating market will reach $932 million in 2011, according to a JupiterResearch report “Online Dating in 2007: US Market Searches for New Users as European Market Challenges US Dominance”.


The US online dating market will reach $932 million in 2011, according to a JupiterResearch report “Online Dating in 2007: US Market Searches for New Users as European Market Challenges US Dominance”.

JupiterResearch Data

JupiterResearch has provided the following data:

– The European online dating sites will generate € 549 million in 2011

– The number of paid visitors to European online dating sites will reach 6.0 million

– The number of European users who report using online dating sites has grown from 4% in 2005 to 6% in 2006.

Nate Elliott, Senior Analyst at JupiterResearch, said: “Over the last several years we’ve seen a steady drop in the percentage of US online users who report browsing online dating sites. Although US dating sites are converting browsers into payers better than ever before, they’ll have to offer additional paid services to existing customers, and tap into new user segments, to reignite significant market growth”. [source]

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