Brian Clark’s latest Blog post is titled “Great Copy Ranges From the Specific to the Precise”. [Blog]


Brian Clark’s latest Blog post is titled “Great Copy Ranges From the Specific to the Precise”.

Brian says, “The kiss of death when it comes to marketing communications is copy filled with general statements that fail to communicate anything meaningful. Non-specific copy is a red flag that signals puffery and a lack of substance, and yet it’s all too common”. Read the complete Post…

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