Yahoo! has launched its mobile display advertising platform on Yahoo! Mobile Web service in 19 countries across Europe, Asia and the Americas.


Yahoo! has launched its mobile display advertising platform on Yahoo! Mobile Web service in 19 countries across Europe, Asia and the Americas.

The new display ads will enable advertisers to reach consumers on their mobile phones, according to Yahoo!.

Advertisers including Hilton’s Embassy Suites, Infiniti, Intel, Nissan, Pepsi, Procter & Gamble Asia Pacific and Singapore Airlines will launch their mobile advertising campaigns on Yahoo!’s new platform.

The advertisements will appear near the top of the page. Consumers can click on the ads to call the advertiser or to learn more information about the advertiser’s offer, according to Yahoo!.

Yahoo!’s new advertising platform available on the Yahoo! Mobile Web service in Argentina, Australia, Brazil, Canada, France, Germany, India, Indonesia, Italy, Malaysia, Mexico, Philippines, Singapore, Spain, Taiwan, Thailand, United States, United Kingdom and Vietnam.

Steve Boom, senior vice president, mobile and broadband, Yahoo!, said: “Yahoo!’s clear leadership in Internet display advertising combined with the global reach and popularity of our mobile services makes it natural that top advertisers are coming to us to go mobile. Only Yahoo! can offer the world’s biggest advertisers the ability to work with one trusted partner to reach a targeted audience of engaged consumers on both their PC and mobile phone”. [source]

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Yahoo! Press Release

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Yahoo! provides online products and services essential to consumers’ lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world.

 

 

 

 

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