iProspect, a search engine marketing firm, has enhanced its iSEBA, an automated bidding tool for pay per click advertising, to enable marketers manage Yahoo! paid inclusion and shopping engine feeds.


iProspect, a search engine marketing firm, has enhanced its iSEBA, an automated bidding tool for pay per click advertising, to enable marketers manage Yahoo! paid inclusion and shopping engine feeds.

iSEBA – New Features

New features of iSEBA include:

– Optimizes the overall paid inclusion/shopping engine budget across multiple feeds

– Monitors results, and automatically turns individual listings within each feed on and off based on their effectiveness.

Ben Perry, Ph.D., Director, Paid Search Programs, iProspect, said: “We’ve been managing the feed-based campaigns of select clients using this new iSEBA functionality for several months now, and it’s already making a big impact on our clients’ paid inclusion and shopping feed results. We are already seeing increases in revenues and increased campaign efficiency.

The bottom line is that marketers are always looking for an edge. Savvy marketers recognize the efficiencies to be gained from a globally optimized approach and want to leverage those capabilities to increase their campaign revenues”. [source]

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iProspect Press Release

About iProspect

iProspect is the Original Search Engine Marketing Firm. The company helps many of the world’s most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management as a Yahoo! Search Submit Certified Ambassador, pay per click advertising management via their own patent-pending bid management agent called iSEBA, and Web analytics through their own SEM-configured version of WebTrends.

 

 

 

 

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