eMarketer has released a new research report: “Online Travel in the US: Pursuing Customer Loyalty”. [Research Report]


eMarketer has released a new research report: “Online Travel in the US: Pursuing Customer Loyalty”.

eMarketer Research Report Summary

“Due to a challenging economic environment and a maturing travel market, the rate of US online travel sales growth is declining. Nevertheless, this year online leisure/unmanaged business travel sales will reach $78 billion-up 20% over last year-and online corporate sales will be in the neighborhood of $37 billion. Not bad for a slowdown.

The Online Travel in the US report analyzes the impact of inevitable market maturation and outside economic forces on one of the most successful online categories.” [source]

eMarketer Report – Key Questions

Key questions the “Online Travel in the US” report answers include:

– ‘How large is the market for online travel and how fast is it growing?

– How are online travelers demographically different from Internet users in general?

– How do consumers plan and book travel on the Internet?

– What technology and social trends are shaping the online travel marketplace?’.

Report Price: $695.00

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eMarketer Report: Online Travel in the US

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eMarketer is a provider of market research information related to the Internet, e-business, online marketing and emerging technologies.