Visits to online newspapers increased by 7.4% in the fourth quarter of 2006 over Q4 2005. The number of unique visitors to the newspaper sites reached 57.6 million in the fourth quarter of 2006, according to Newspaper Association of America.


Visits to online newspapers increased by 7.4% in the fourth quarter of 2006 over Q4 2005. The number of unique visitors to the newspaper sites reached 57.6 million in the fourth quarter of 2006, according to Newspaper Association of America.

NAA Data

NAA has provided the following data:

– In October 2006, 58.7 million people visited newspaper Web sites

– In Q4 2006, 36% of all active Web users visited newspaper Web sites

– Users generated 2.8 billion page impressions on average

– The number of page impressions increased by 13.1% over Q4 2005

– In November 2006, 58.1 million people visited newspaper Web sites

– In December 2006, 56 million people visited newspaper Web sites.

John Kimball, Senior Vice President and Chief Marketing Officer, NAA, said: “Newspaper Web sites continue to shatter records each quarter as they execute innovate strategies to expand the newspaper footprint. These sites continue to grow newspaper readership and increase revenue streams, attracting young and affluent consumers to a continually evolving medium”. [source]

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About NAA

The Newspaper Association of America is a nonprofit organization representing the $55 billion newspaper industry and more than 2,000 newspapers in the U.S. and Canada.