Forrester Research Report: ‘Hispanics Connect To Mobile Data’

Forrester Research has released a new research report: “Hispanics Connect To Mobile Data”. [Research Report]

Forrester Research has released a new research report: “Hispanics Connect To Mobile Data”.

Forrester Research Report Summary

“Marketers who target Hispanic mobile data users – whether with new mobile applications or with marketing campaigns delivered via mobile phone – will find a small, but receptive, set of Hispanic consumers with money to spend. Hispanics are active mobile data users, outpacing non-Hispanics on every mobile data activity we ask about. And although they slightly lag non-Hispanics in technology adoption and income, Hispanic mobile data users are still an attractive segment. To fine-tune their marketing to this group, carrier and handset technology product marketers and their partners should target based on mobile activity, acculturation, and media consumption.” [source]

Report Price: $279.00

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Forrester Research Report: Hispanics Connect To Mobile Data

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Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.