Fast Search & Transfer, a developer of search technologies, has launched ‘FAST AdMomentum’, a private-label contextual advertising and monetization platform for online media companies, retailers and telecommunications service providers.


Fast Search & Transfer, a developer of search technologies, has launched ‘FAST AdMomentum’, a private-label contextual advertising and monetization platform for online media companies, retailers and telecommunications service providers.

FAST AdMomentum will work as an alternative to third-party contextual advertising services, according to FAST.

FAST AdMomentum will be available in the later part of Q1 2007.

John M. Lervik, CEO, FAST, said: “Publishers want to maintain control of their revenue, serving their advertisers and audiences more effectively, and this has been difficult to do with third-party platforms. With FAST AdMomentum, we give that control and independence back to publishers ““ enabling them for the first time to fully monetize their assets without having to share revenues or risk customer disintermediation”. [source]

Sue Feldman, IDC’s Vice President for Search and Digital Marketplace Technologies, said: “Online ad revenue drives the digital economy, and no one has a lock on that revenue stream today. Online advertising ““ particularly contextual advertising ““ continues to soar. IDC believes that large publishers and ad networks can seize a significant share of this revenue. FAST AdMomentum provides the infrastructure for publishers to manage and monetize their online content. It’s a digital marketplace in a box”. [source]

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About FAST

Fast Search & Transfer is a developer of enterprise search technologies and solutions. FAST ESP elevates the search capabilities of enterprise customers and connects people to the relevant information they seek regardless of medium.