Dan Friedman from AdSense Product Marketing, has provided a clarification on AdSense Referral Policies.


Dan Friedman from AdSense Product Marketing, has provided a clarification on AdSense Referral Policies.

Key points of the clarification include:

– ‘Referral ads are credited on a cost per action (CPA) basis

– Publishers can endorse referral ads because they know the exact ad they are displaying on a site

– Publishers may never encourage people to click on any ad, including referrals

– Google AdSense policies are based on Google’s concern for the visitor, the advertiser, and the publisher’.

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