Forrester Research Report: ‘B2B Marketing Needs A Makeover – Now’

Forrester Research has released a new research report: “B2B Marketing Needs A Makeover – Now”. [Research Report]

Forrester Research has released a new research report: “B2B Marketing Needs A Makeover – Now”.

Forrester Research Report Summary

“Business marketers cling to marketing tactics that they admit fail to work as well as they would like. It’s time to leave these outmoded methods behind, embrace interactive media, address prospects directly, and measure the impact of marketing on revenue and market share. By moving their marketing online, business-to-business (B2B) marketers will evolve from tactical demand generation to strategic ownership of the customer relationship, and they will regain their rightful place as the corporate head of customer experience, knowledge, and influence.” [source]

Report Price: $279.00

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Forrester Research Report: B2B Marketing Needs A Makeover – Now

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.