81% Marketers Do Not Use eMails Effectively
81% of the email marketers are not using email as effectively as they could be. 47% do not know their companies’ ROI from email marketing, according to E-consultancy.
81% of the email marketers are not using email as effectively as they could be. 47% do not know their companies’ ROI from email marketing, according to E-consultancy.
E-consultancy Data
E-consultancy has provided the following data:
– Of those who know what their ROI is, 55% say the returns are three times or more
– 39% said that they lack budget / finances
– 36% pointed out lack of strategy
– 42% said that ‘lack of skills and training’ is not a problem for them.
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About E-consultancy
E-consultancy.com provides information, training and events on best practice online marketing and e-commerce. E-consultancy is the UK’s leading online publisher of best practice internet marketing reports, research and how-to guides.
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