Forrester Research Report: ‘Trends 2007: Multichannel Retail’
Forrester Research has released a new research report: “Trends 2007: Multichannel Retail”. [Research Report]
Forrester Research has released a new research report: “Trends 2007: Multichannel Retail”.
Forrester Research Report Summary
“As cross-channel shopping becomes mainstream, retailers face increasing pressure to meet consumers’ expectations of a seamless multichannel experience. In 2007, retailers will keep a close eye on consumer acceptance of emerging channels and technologies, embracing tools like rich Internet applications, click-to-callback, online video, and other Web 2.0 technologies that enable better cross-channel experiences.” [source]
Report Price: $279.00
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Forrester Research Report: Trends 2007: Multichannel Retail
About Forrester Research
Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.
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