eMarketer has released a new research report: “US Online Ad Spending: Peak or Plateau?”. [Research Report]


eMarketer has released a new research report: “US Online Ad Spending: Peak or Plateau?”.

eMarketer Data

eMarketer has provided the following data:

– Internet ad spending by auto manufacturers increased by 52% during January – July 2006

– Auto manufacturers spent $49 million on the Internet advertising

– In 2005, the US advertisers spent an average of $71.51 per online user

– In 2006, advertisers will spend an average of $88.28 per online user

– In 2007, advertisers will spend an average of $100 per online user

– In 2005, the US Internet ad spend increased by 30.3%

– In 2006, the Internet ad spend increased by 26.8%

– In 2007, the Internet ad spend will increase by 15.1%.

eMarketer Report – Key Questions

Key questions the ‘US Online Ad Spending’ report answers include:

– ‘Why will Internet advertising not continue growing at 30%-plus rates?

– What outstanding trends will draw more ad dollars to the Internet?

– How will paid search continue as the dominant online advertising format?

– When will total media ad spending decrease-and why?

– Are the largest US advertisers firmly committed to Internet advertising?

– What will be the impact of video advertising?’.

‘US Online Ad Spending: Peak or Plateau?’ report price: $695.00

Post Related Link

eMarketer Report: US Online Ad Spending: Peak or Plateau?

About eMarketer

eMarketer is a provider of market research information related to the Internet, e-business, online marketing and emerging technologies.

 

 

 

 

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