Bango has launched ‘Bango Vision’ with advanced tracking and analytics capabilities. The new Bango Vision enables content providers to understand their mobile internet site visitors, according to Bango.


Bango has launched ‘Bango Vision’ with advanced tracking and analytics capabilities.

The new Bango Vision enables content providers to understand their mobile internet site visitors, according to Bango.

Bango Vision – Features

Key features of Bango Vision include:

– Enables content provides to track visitors

– Content providers can identify new and repeat visitors and deliver appropriate content to them

– They can personalize mobile internet sites in real-time as visitors interact with the site

– Enables content providers to track where users are coming from ““ their country and network

– Content providers can target users in different countries with different campaigns.

Bango Vision also provides promotional tools for content providers to get traffic from print, broadcast and web channels to the mobile site, according to Bango.

Andy Bovingdon, VP of Product Marketing, Bango, said: “Only Bango has the platform to provide detailed insights into mobile users on a global scale. Brands use Bango to leverage the mobile multiplier effect ““ to target and reward the most active mobile customers. Brands also get a greater insight into their marketing by comparing the responses from online advertising, PC website marketing and off-line promotion of mobile services”. [source]

Post Related Link

Bango Press Release

About Bango

Bango has developed and deployed an open, global infrastructure platform that enables content providers to market, sell and deliver their products and services directly to mobile phone users on all mobile networks using the mobile Internet.