John Jantsch’s latest ‘Duct Tape Marketing’ Blog post is titled “When Free Is Just Too Expensive”. [Blog]


John Jantsch’s latest ‘Duct Tape Marketing’ Blog post is titled “When Free Is Just Too Expensive”.

Jantsch says, “Offering free stuff as a marketing tactic is an accepted practice in most industries.

However, in most cases, the party offering the free information or bait is actually interested in charging for it. Even if that charge is the exchange of a name and email address”. Read the complete Post…

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