Read Axandra Weekly Search Engine Facts’ latest featured article titled “The top 5 factors for successful web sites in 2007”. [Article Reprint]


Axandra Weekly Search Engine Facts’ latest article is reprinted here.

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The top 5 factors for successful web sites in 2007

Everyone wants to have a successful web site. However, most people do the wrong things to promote their web sites.

If you want to have a successful web site and if you want to get high rankings on search engines then your web site must have the right factors. Here are the top 5 factors for successful web sites in 2007:

Success factor #1: Accessibility

Search engines must be able to access your web pages. If search engines cannot parse your web pages then they will ignore your site and you won’t get good rankings.

Make sure that your web server doesn’t return an error code when search engine spiders visit your web pages. If your server returns an error code, search engines won’t index your site.

The correct code should be “200 OK”. You can check the status code that your web server returns to search engines with IBP’s search engine spider simulator (free).

In addition, make sure that the HTML code of your web pages doesn’t contain errors that prevent search engines from indexing your site.

The content of your web pages must make sense to search engines. Don’t use images or Flash to present the main content of your web pages. Use IBP’s Top 10 Web Page Optimizer to find out if your web pages present the right information to search engines.

Success factor #2: Site and information architecture

Your web site should have a good site architecture to make sure that it is not just a collection of random web pages. The pages of your web site should be related and they should show search engines that your web site is relevant to a special topic.

This is very important because most major search engines seem to use latent semantic indexing in their ranking algorithms.

Your site should also have a good information architecture so that search engines and web surfers know where they are within your site on any page of your site.

Success factor #3: The right keywords

Choosing the right keywords is one of the most important steps that determines whether your SEO campaign is a success or not.

It’s best to focus on 2 or 3 word keywords for search engine optimization. One word keywords are less likely to convert to a sale and they are also much more competitive.

Use IBP’s powerful keyword tools to find the keywords that will work best with your site.

Success factor #4: Content

Web sites that only offer articles and affiliate links that can be found on dozens of other web sites will have a hard time to get good search engine rankings.

Try to create unique and trustworthy content that separates your web site from the others.

Write about things you know. If you’re an expert in a special field, write as much as possible about that field to make sure that your web site becomes the best resource for that topic.

Success factor #5: Inbound links

Without good inbound links, it is impossible to get high rankings on major search engines. You should get as many links as possible from related web sites. The more targeted the link, the more it will help your search engine rankings.

Search engine optimization can be tricky because a small error in one factor can destroy all of your other efforts.Take a look at the checklists in our free search engine optimization eBook to find out how your web site can get top rankings on Google, Yahoo and other major search engines.

Axandra Weekly Search Engine Facts’ Contents

* Facts of the week

* Search engine news of the week

* Articles of the week

* Recommended resources

* Previous articles

About Axandra

Solutions for successful web sites. Since 1997.

Axandra GmbH is based in Montabaur. We are a privately held, debt-free corporation. Our software products are used by thousands of webmasters all around the world. They are sold by SWREG Inc., Eden Prairie, MN 55344, USA. Our mission is to help small and medium sized businesses to make their web sites as successful as possible. We want to help you to make money with your web site. If you’re looking for a proven website promotion tool that helps you to get more customers and more sales, we probably have it. All Axandra products use ethical search engine optimization methods.

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*IMNewswatch would like to thank Andre Voget and Axandra for granting permission to reprint the latest article.

 

 

 

 

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