MarketingSherpa has released a new case study: “Test Results – PETCO Tries Adding Customer Reviews to Email Blasts”. [Case Study]


MarketingSherpa has released a new case study: “Test Results – PETCO Tries Adding Customer Reviews to Email Blasts”.

MarketingSherpa Case Study Summary

“Shopper-generated product reviews are one of the few forms of user-generated content that are proven on site after site to increase conversions. However, does this carry through if you add reviews to email blasts? As this MarketingSherpa’s new Case Study on PETCO shows, it’s worth a test.

It’s not that PETCO doesn’t get great email results… it’s that like all great marketers VP Ecommerce John Lazarchic is never satisfied with status quo clicks and conversions.” [source]

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MarketingSherpa Case Study: Test Results – PETCO Tries Adding Customer Reviews to Email Blasts

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MarketingSherpa is a research firm publishing real-life Case Studies, practical know-how and benchmark data on what works in marketing today.

 

 

 

 

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