Forrester Research is having a boot camp “Web Site Brand Review” on February 28-March 1, 2007.


Forrester Research is having a boot camp “Web Site Brand Review” on February 28-March 1, 2007.

Forrester Research Boot Camp Overview

“Companies care deeply about their brands. But while brand enhancement is a top priority for companies’ Web sites, few actively measure how their brands achieve the two major aspects of online branding – Brand Action and Brand Image. Forrester’s Brand Review methodology gives firms a framework for measuring how effectively their Web sites enable user tasks and how well sites resonate with brand positioning.” [source]

Learnings from the boot camp:

* Insights on the role Web sites play in supporting brand

* Hands-on training in Forrester’s Brand Review methodology

* Feedback on Brand Reviews conducted during training.

Registration Fee: $9000

Place: Forrester Headquarters, 400 Technology Square, Cambridge , MA 02139, Phone: +1 617/613-6000, Fax: +1 617/613-5000

Post Related Links

Forrester Research Boot Camp: Web Site Brand Review

Forrester Research Boot Camp Registration Page

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

 

 

 

 

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