Forrester Research is having a boot camp “The Essentials of Search Engine Marketing” on February 17-18, 2007.


Forrester Research is having a boot camp “The Essentials of Search Engine Marketing” on February 17-18, 2007.

Forrester Research Boot Camp Overview

“Search engine marketing will grow to $11.6 billion by 2010 – fueled primarily by search’s targeted, pay-for-performance structure, which means every dollar spent can be tied to a clear return on investment. How can you make search engine marketing work for you?

This Boot Camp will help participants build search into their overall marketing efforts. Specific exercises will help marketers learn how to make their sites highly visible across search engines; how to determine, purchase, and evaluate the right keywords for their business; and how to integrate search with other channels in their marketing mix.” [source]

Forrester Research Boot Camp – Agenda

– Introduction To Search Engine Marketing

– Helping Customers Find Your Site

– Group Exercise: Testing Your Site Visibility

– Search Marketing’s Role In The Marketing Mix

– Group Exercise: Creating A Search Marketing Plan

– Search Engine And Search Marketing Provider Panel.

Registration Fee: $5000

Place: Forrester Headquarters, 400 Technology Square, Cambridge , MA 02139, Phone: +1 617/613-6000, Fax: +1 617/613-5000

Post Related Links

Forrester Research Boot Camp: The Essentials of Search Engine Marketing

Forrester Research Boot Camp Registration Page

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

 

 

 

 

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