Listrak, an email marketing solution provider based near Lancaster, has added RSS and Social Bookmarking to its email marketing solution.


Listrak, an email marketing solution provider based near Lancaster, has added RSS and Social Bookmarking to its email marketing solution.

The new features will enable the email marketers to insert RSS feeds containing links to social bookmarking sites to their email marketing campaigns, according to Listrak.

The social bookmarking feature works through Listrak’s new RSS 2.0 system.

“Listrak’s RSS 2.0 system enables users to create, manage, and report on RSS feeds using RSS enabled emails sent via Listrak’s email marketing solution”, according to Listrak.

Ross Kramer, CEO, Listrak, said: “RSS has streamlined the way people communicate. Email marketing has always been a great way for companies to keep in touch with their customers. Now that we have implemented RSS technology to our email marketing solution, customer communication is on a whole new level”. [source]

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About Listrak

Listrak is an integrated, self service email campaign management solution that offers detailed management and analysis tools to companies seeking to simplify, synchronize and capitalize on their online marketing endeavors.