Read Ken McCarthy’s latest blog article titled ” Ken McCarthy and direct mail”. [Article Reprint]


Ken McCarthy’s latest article is reprinted here.

Ken McCarthy and direct mail

Speak of the devil…

I was doing a Google search (I don’t remember what for) and up came this piece which was kind of a surprise. I remember when it came out in print, but I didn’t think it would be on the web.

This is handy because it’s a good answer to people who ask me if I still use direct mail and when I answer yes, why.

Click here for the story: “David Cements Goliath”

The full text:
David Cements Goliath
By Tad Clarke
May 9th, 2005

Ken McCarthy

Ken McCarthy organized and sponsored the first conference ever held on the subject of the commercial potential of the World Wide Web. His company Amacord Inc., formerly E-Media, was one of the first Internet-based businesses in the world.

In addition to working with small and mid-sized business clients since 1993, McCarthy was a consultant to NEC’s Biglobe, the largest online service in Japan, from 1996 to 2001. His book The Internet Business Manual was the first book on web entrepreneurship published in that country. He is also credited by Hotwired magazine with being one of the people responsible for the development and popularization of the banner ad, one of the key underpinnings of commercial Internet publishing.

A graduate of Princeton University, McCarthy came to the Internet industry with a varied background which included technical consulting for two of New York’s top investment banks, lecturing on educational psychology at MIT, Columbia, and NYU, and founding and operating a number of small businesses, including one that helped produce an Academy Award winning documentary. Ken McCarthy is associated with the following blogs: Ken McCarthy’s Blog, System Video Blog and Internet Video Marketing Letter

*IMNewswatch would like to thank Ken McCarthy for granting permission to reprint the latest article.

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