Forrester Research’s Marketing Forum 2007 will take place on April 11-12, 2007 at InterContinental Miami, Miami, FL.


Forrester Research’s Marketing Forum 2007 will take place on April 11-12, 2007 at InterContinental Miami, Miami, FL.

Forrester Research Announcement

“At this Event, leading Forrester analysts will present research on how marketing organizations are leading their firms toward customer centricity. Industry executives will share their companies’ experiences and best practices for transforming their organizations and effectively partnering to reach their clients within this changing environment. Whether you are looking for advice on how to successfully lead a marketing organization or how to best reach your customer base, Forrester’s Marketing Forum 2007 will provide specific answers to critical issues confronting marketing organizations today.” [source]

Speakers at the Forrester event will discuss questions such as:

– ‘How can marketing lead the way toward customer centricity?

– What is a customer-centric marketing organization, and how do I get there?

– What skills does my marketing organization require to lead my firm through this change?

– With whom should I partner to help support this shift to customer centricity?

– How do I leverage new channels, tactics, and media to drive customer engagement and intimacy?

– How do I effectively integrate traditional, maturing, and new media, channels, and tactics?

– What technologies should I leverage to best reach our clients and integrate our activities?

– Are there B2B and B2C differences in approaching customer centricity?’.

Registration fee for Forrester clients: $1995

Registration fee for non clients: $2195

Post Related Links

Forrester Research: Marketing Forum 2007

Forrester Research Marketing Forum 2007 Registration Page

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

 

 

 

 

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