comScore Networks and Federated Media are going to provide measurement of conversational media such as blogs and community-driven sites.


comScore Networks and Federated Media are going to provide measurement of conversational media such as blogs and community-driven sites.

comScore is going to build a database for measuring the conversational media and blogging sector, according to comScore.

Magid Abraham, president and CEO of comScore Networks, said: “The complex nature of blogs and community-driven sites like Digg presents unique measurement challenges,

In partnering with Federated Media, comScore will harness their experience with a large network of blogs and consumer generated sites to ensure that the blogosphere has available to it the most accurate and reliable third-party measurement services”. [source]

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About comScore Networks

comScore Networks is a web measurement and analysis provider. comScore has 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behaviour, including online and offline purchasing.

About Federated Media Publishing

Federated Media Publishing representative of more than 110 independent conversational media site. FM believes that great voices attract great audiences. FM is in the business of supporting those voices by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media.