B-to-B and B-to-C eMail List Prices Decrease
B-to-B and B-to-C email List prices decreased from 2006 to 2007, according to Worldata’s 2007 List Price Index.
B-to-B and B-to-C email List prices decreased from 2006 to 2007, according to Worldata’s 2007 List Price Index.
Worldata’s 2007 List Price Index Data
– Permission based email business-to-business is the highest priced category. Its average price is $273/M
– Permission based email business-to-consumer saw largest decrease. Its average price is $160M
– Newsletters is the second highest priced category. Its average price is $172/M
– Donors category has the lowest overall price of $82.
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Worldata Press Release
About Worldata
Worldata and its group of companies have been leaders in the direct/interactive marketing services field for over 30 years. Worldata designed its corporate headquarters, located in Boca Raton, Florida, from the ground up. It is the only company offering all services under one roof, including Email and Postal List Management, List Brokerage, Email Transmission and Tracking, Database Marketing Services, Data Hygiene, Change of Address, Merge Purge, Custom Marketing Solutionsand Banner Advertising.
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