36% of women among Super Bowl viewers, enjoy watching ads. 17% of males watch ads, according to comScore Networks.


36% of women among Super Bowl viewers, enjoy watching ads. 17% of males watch ads, according to comScore Networks.

The comScore survey involved 1,500 Americans.

comScore Data

comScore has provided the following data:

– 64% of men and 31% of women said that “watching the game” was the most enjoyable part of the festivities

– During this year’s Super Bowl, 66% of respondents are looking forward to ads from Anheuser-Busch

– 33% are looking forward to ads from Doritos

– 26% are looking forward to ads from Fed Ex

– 21% are looking forward to ads from GoDaddy.com.

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About comScore Networks

comScore Networks is a web measurement and analysis provider. comScore has 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behaviour, including online and offline purchasing.