MIVA Media Launches ‘MIVA Precision Network’

MIVA Media, an Internet advertising network and a division of MIVA, has launched ‘MIVA Precision Network’ in the US and UK. The MIVA Precision Network is a vertical Pay-Per-Click network that will help MIVA advertisers to enhance targeting and drive leads, according to MIVA.

MIVA Media, an Internet advertising network and a division of MIVA, has launched ‘MIVA Precision Network’ in the US and UK. The MIVA Precision Network is a vertical Pay-Per-Click network that will help MIVA advertisers to enhance targeting and drive leads, according to MIVA.

The MIVA Precision Network will operate with MIVA’s existing Core Network. MIVA’s Core Network offers broad distribution and delivers leads to advertisers across all sectors.

MIVA Precision Network will offer narrow distribution and deliver vertical specific leads.

Advertisers can advertise on MIVA’s Precision Network, Core Network or a combination of the two, according to MIVA.

The MIVA Precision Network will span 18 sectors in the US:

– adult

– apparel

– automotive

– dating

– education

– electronics

– entertainment

– finance

– health

– insurance

– mobile

– office supplies

– pharmaceutical

– professional services

– real estate

– sports/recreation

– technology and travel.

The MIVA Precision Network will span 5 sectors in the UK:

– automotive

– finance

– gambling

– health/beauty

– recruitment.

Peter Corrao, Chief Executive Officer of MIVA, said: “As the Pay-Per-Click market continues to mature, we believe there will be increasing demand amongst advertisers for both horizontal and vertical networks,

The MIVA Precision Network has been developed to give our advertisers additional choice and flexibility depending on the specific objectives of their Pay-Per-Click campaigns. The new Network is designed to provide lower volume, higher value leads to advertisers; while our Core Network will continue to provide a higher volume of leads at a lower cost”. [source]

More information about MIVA Precision Network is available at http://www.miva.com/precision.

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About MIVA

MIVA is an online advertising network. MIVA delivers qualified leads to advertisers, helps maximize revenue for partners, facilitates commerce for online merchants and provides relevant information to customers.