Websites Extend Reach of Newspapers
Newspapers are increasing their market reach up to 80%, with the help of their websites, according to a new report from The Media Audit.
Newspapers are increasing their market reach up to 80%, with the help of their websites, according to a new report from The Media Audit.
The Media Audit Data
The Media Audit has provided the following data:
– Ten daily newspapers have achieved a net reach of more than 80%
– The New Orleans Times-Picayune has 87.3% net reach in the metropolitan area
– 593,800 adults read the Times Picayune during the past month
– 287,500 visited the newspaper’s website (NOLA.com) during the past month
– Omaha World Herald has 84.1% net reach
– Buffalo News has 83.3% net reach
– Arkansas Democrat-Gazette has 83.3% net reach.
Bob Jordan, president, International Demographics, Inc., said: “To improve the net a newspaper must first attract viewers to its website and they are making impressive gains in that area. As recently as 2003 just 30 daily newspapers had attracted more than 20 percent of adults in their immediate market to their websites. Our current numbers show 49 dailies have attracted more than 25 percent of adults and 30 dailies have attracted 30 percent or more”. [source]
Post Related Link
The Media Audit Press Release
About The Media Audit
The Media Audit is a multimedia, qualitative audience survey that covers over 450 target items for each rated media’s audience.
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