JupiterResearch has released a new research report: “Credit Card Acquisition: Maximizing Online Applications via Multichannel Visibility”. [Research Report]


JupiterResearch has released a new research report: “Credit Card Acquisition: Maximizing Online Applications via Multichannel Visibility”.

“Despite investment by credit card companies in electronic marketing, mail solicitations are still the dominant factor influencing online credit card applications. Banks must synthesize consumers’ on- and off-line habits to maximize online acquisition effectiveness”, according to JupiterResearch.

JupiterResearch Report – Key Questions

Key questions the “Credit Card Acquisition” report answers include:

– ‘How do consumers’ acquisition habits for credit and other payment cards differ across on- and off-line channels?

– What online and off-line resources are most useful in spurring consumers’ online credit card applications?

– How can issuing banks integrate consumers’ on- and off-line preferences into successful strategies to maximize new card acquisition?’.

Report Price: $750.00

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JupiterResearch Report: Credit Card Acquisition

About JupiterResearch

JupiterResearch provides research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business.

 

 

 

 

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