Forrester Research Report: ‘Vista Will Enter The Market On High-End PCs’

Forrester Research has released a new research report: “Vista Will Enter The Market On High-End PCs”. [Research Report]

Forrester Research has released a new research report: “Vista Will Enter The Market On High-End PCs”.

Forrester Research Report Summary

“Windows Vista will first benefit niche players in the consumer PC industry. Natural winners will include vendors of high-end PCs like Sony and Toshiba, whose products will appeal to the nearly one-third of online consumers who show early awareness of Vista. Vista needs to be seen and experienced to be understood by consumers.

Consequently, vendors whose retail experiences are able to demonstrate the subtle advantages Vista enjoys over XP will win early as well. Both high-end PC vendors and those with effective retail strategies have the opportunity to take market share away from direct sellers like Dell in the short run. Over the longer term, Dell has the opportunity to retake market momentum, as Vista’s promise is fulfilled with rich applications and connected experiences that can be easily incorporated into a direct sales model.” [source]

The Forrester report includes the following figures in PowerPoint and/or Excel spreadsheet format:

– ‘Figure 1: Awareness Of Windows Vista Increases Among High-Income Consumers

– Figure 2: Vista-Aware Consumers Will Spend More For Style And Rich Applications’.

Report Price: $279.00

Report Length: 6 pages

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Forrester Research Report: Vista Will Enter The Market On High-End PCs

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.