Forrester Research Report: ‘Here Come The Internet Video Devices’

Forrester Research has released a new research report: “Here Come The Internet Video Devices”. [Research Report]

Forrester Research has released a new research report: “Here Come The Internet Video Devices”.

Forrester Research Report Summary

“The first two weeks in January saw a wide variety of announcements of Internet video devices (IVDs) – devices intended to bring online video to the TV set. By virtue of its installed base, Microsoft’s Xbox 360 will take the early lead over devices from Apple, AT&T, TiVo, and others. But it will be a tough slog for all; consumers’ interest remains low and will have to be stoked.

The key: Build up a compelling content collection that’s easy to access. The content screens for these devices will create a new power position: the online device portal. Strategists at media companies and advertisers should proceed with caution – adoption will be slow and picking winners difficult.” [source]

The Forrester report includes the following figures in PowerPoint and/or Excel spreadsheet format:

– ‘Figure 1: Most Consumers Aren’t Yet Ready To Buy An IVD

– Figure 2: Who Wants Internet Content On Their TV?

– Figure 3: Movies Lead The List Of Desirable On- Demand Content Types

– Figure 4: A Wide Variety Of IVDs Are Poised To Hit The Market’.

Report Price: $279.00

Report Length: 11 pages

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Forrester Research Report: Here Come The Internet Video Devices

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.