eMarketer Report: ‘Search Marketing’

eMarketer has released a new research report: “Search Marketing: Spending and Metrics”.

eMarketer has released a new research report: “Search Marketing: Spending and Metrics”.

eMarketer

eMarketer Data

eMarketer has provided the following data:

– US paid search ad spending increased by 173% in 2003

– US paid search ad spending increased by 26.2% in 2006

– US paid search ad spending will increase by 16.4% in 2007

– US paid search ad spending will increase by 11.8% in 2010.

eMarketer Report – Key Questions

Key questions the “Search Marketing” report answers include:

– ‘Will search marketing continue its strong spending growth?

– How does Google’s dominance affect the search market?

– How will local search contribute to spending increases?

– What metrics best gauge a search campaign’s effectiveness?

– Can search make branding better?’.

Report Price: $695.00

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eMarketer Report: Search Marketing

About eMarketer

eMarketer is a provider of market research information related to the Internet, e-business, online marketing and emerging technologies.