MarketingSherpa has released a new case study: “How to Improve Email Deliverability: 3 Steps Tested by Real-Life Mailer”. [Case Study]


MarketingSherpa has released a new case study: “How to Improve Email Deliverability: 3 Steps Tested by Real-Life Mailer”.

MarketingSherpa Case Study Summary

“When considering how important deliverability is to an email marketer’s overall success, the adage “Showing up is half the battle” comes to mind.

Simply put, you cannot take your delivery rate for granted because each ISP has its own rules when it comes to bounces. In fact, according to data from MarketingSherpa’s latest Email Marketing Benchmark Guide, 25% of business-to-consumer marketers surveyed said they’ve seen a significant increase in bounce rates. By altering their delivery methods, see how a leading techie career-based Web site — extremely dependent on email to drive every aspect of the firm — exceeded their expectations when they set out to increase the number of people receiving their daily messages.” [source]

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MarketingSherpa Case Study: How to Improve Email Deliverability

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MarketingSherpa is a research firm publishing real-life Case Studies, practical know-how and benchmark data on what works in marketing today.

 

 

 

 

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